Finding the right keywords shapes everythingthat comes after
This program shows you how to identify search terms that actually matter, understand what people need when they type them, and use that knowledge to make better content decisions. No mystique, just research methods that work.
What you'll work through
Six weeks structured to build your research skills from basic tool usage to advanced competitive analysis. Each week focuses on specific techniques you can apply immediately, with practical assignments that reflect actual search research scenarios.
Foundation tools and metrics
Getting comfortable with research platforms, understanding what search volume and difficulty scores actually mean, and learning to spot patterns in keyword suggestions.
- Setting up and navigating major keyword tools
- Reading metrics without getting paralyzed by numbers
- Building your first seed keyword list
- Identifying search intent from query structure
Competitive keyword analysis
Looking at what competitors rank for, finding gaps in their coverage, and discovering opportunities they've missed or ignored.
- Running competitor Wilnoxa analysis
- Spotting content gaps and weak rankings
- Understanding ranking difficulty in context
- Filtering data for actionable insights
Long-tail and question-based research
Moving beyond obvious keywords to find specific phrases that indicate clear intent and often face less competition.
- Extracting long-tail variations systematically
- Using question modifiers effectively
- Validating low-volume keywords worth targeting
- Grouping keywords by topic clusters
SERP analysis and user intent
Reading search results pages to understand what Google considers relevant, what format works for different queries, and what users actually need.
- Analyzing featured snippets and SERP features
- Matching content type to search intent
- Identifying informational vs commercial queries
- Spotting intent shifts in related keywords
Building content strategy from research
Turning keyword data into actual content plans, prioritizing what to create first, and organizing research so you can use it.
- Creating topic clusters from keyword groups
- Prioritizing content by impact and difficulty
- Mapping keywords to existing and planned content
- Setting up research workflows you'll maintain
Henrik Lindström
SEO Analyst & Content Strategist
I've spent eight years doing keyword research for ecommerce sites, SaaS companies, and publishers—enough time to see what actually moves traffic and what just looks impressive in reports. This course covers the methods I use daily, the mistakes I made learning them, and the shortcuts that actually save time without cutting corners.
My approach focuses on research that leads somewhere: content you can create, gaps you can fill, opportunities that match your resources. No theoretical frameworks, just the practical steps between opening a tool and having a plan you can execute.
Skills you'll develop
Efficient tool usage
Navigate research platforms without getting lost in features you don't need. Extract relevant data quickly and organize it in ways that make sense for your projects.
Intent recognition
Read search queries to understand what users actually want, distinguish between different types of intent, and match your content approach accordingly.
Competitive insight
Analyze competitor keyword profiles to find gaps, identify weak rankings you could challenge, and spot patterns in what's working for similar sites.
Strategic prioritization
Sort through hundreds of keyword possibilities to identify which ones are worth pursuing first, based on real factors like competition, volume, and your content capabilities.
Program details
The course runs for six weeks with new material released each Monday. You'll get video lessons, practical assignments, and tool templates. Work through content at your own pace during the week—most students spend 4-6 hours weekly between watching lessons and completing exercises.
- Duration 6 weeks, self-paced
- Time commitment 4-6 hours per week
- Format Video lessons + assignments
- Materials Spreadsheet templates, checklists
- Access 12 months from enrollment
Request enrollment information
Send us your details and we'll provide current availability, pricing information, and next start dates. You'll hear back within one business day.